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Top 5 eCommerce Websites in India – 2019




Top 5 eCommerce websites in India - 2019

Top websites to sell your products online.

Many online marketplaces allow you to do online retailing on their website. Signing up with the top marketplaces is always a good idea for your business because it would drag more attention of their visitors towards your product. So, Let's talk about the top 5 eCommerce websites in India based on Website visits in September 2019.



  1. www.amazon.in



  • Year Founded- 2010

  • Headquarters- Bengaluru, India

  • Business Model- Marketplace



Engagement based on September 2019-



  • Total Website Visits- 344.32M

  • Average Visit Duration- 00.05.42

  • Pages Per Visit- 7.07

  • Bounce Rate- 44.92%



You can sell on amazon to reach hundreds of millions of potential customers. What's more, Amazon provides the opportunity for the Indian sellers to sell on the global platform. The positive aspect of Amazon is that it researches the needs of online buyers (from different countries) for Indian products and helps Indian sellers with their knowledge. For instance, Customers from other countries left feedback about how they used ghee for pancakes, and they are happy with the results. So, what international customers are searching for, is a concern for Amazon, of course, this is the plus point for sellers. As Gopal Pillai, director of seller services at Amazon India said, " They now get to position the same products differently by targeting the new customer base, hence broadening their market reach."



      2. www.flipkart.com



  • Year Founded- 2011

  • Headquarters- Bengaluru, India

  • Business Model- Marketplace



Engagement based on September 2019-



  • Total Website Visits- 278.65M

  • Average Visit Duration- 00.05.30

  • Pages Per Visit- 7.11

  • Bounce Rate- 46.93%



There are many reasons why Flipkart is good for your business. It provides logistic support to their small sellers to leave a good impression on the customers for their services. They help the sellers by giving them the idea of ‘market trend’. There are some programs like Seller Protection Fund which are in the advantage of small sellers. Their fee structure is also affordable for the seller.  As Flipkart claims, they take part in advertising seller products.

3. www.snapdeal.com

  • Year Founded- 2007

  • Headquarters- New Delhi, India

  • Business Model- Marketplace

Engagement based on September 2019-



  • Total Website Visits- 86.16M

  • Average Visit Duration- 00.02.50

  • Pages Per Visit- 3.78

  • Bounce Rate- 43.62%

The benefit of selling your products on Snapdeal is that many people would have access to your products. It would not be only confined to a specific place or city. Snapdeal does have ‘zero registration or listing fees’, so it is pocket-friendly and it also gives free training to its sellers. They also take care of ‘visual merchandising’ and helps in marketing the products. Seller only has to focus on ‘product diversification.’

4. www.myntra.com

  • Year Founded- 2007

  • Headquarters- Bengaluru, India

  • Business Model- Marketplace

Engagement based on September 2019-



  • Total Website Visits- 35.72M

  • Average Visit Duration- 00.05.48

  • Pages Per Visit- 9.67

  • Bounce Rate- 46.85%

Myntra is the largest fashion marketplace in India. The benefit of selling on Myntra is that it has millions of users.  They will also help you with ‘Fashion advice’. They also help you in Advertising and Marketing. It has also ‘Minimum Returns’ and ‘Old Inventory’ policies which are in the advantage of the sellers.

5. www.nykaa.com

  • Year Founded- 2012

  • Headquarters- Mumbai, India

  • Business Model- Inventory Based Model

Engagement based on September 2019-



  • Total Website Visits- 16.65M

  • Average Visit Duration- 00.01.31

  • Pages Per Visit- 3.54

  • Bounce Rate- 52.98

Nykaa is a successful online shopping beauty store. Founder of Nykaa.com, Falguni Nayar said,

“We wanted to be like Sephora. I say we are like Sephora, but Sephora never sells popular, cheaper brands such as Neutrogena, or Nivea, but we don’t want to give up on that; we want to sell that, because in India those things are important.”

She has a good idea of where she is doing the business.

Engagement Data courtesy : http://www.similarweb.com

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