Top Websites / Marketplaces to Sell Beauty Products Online In India

Selling Beauty Products online can be a success if you find a right marketplace. You will need to put some efforts in finding the right marketplace which is popular among people for beauty products.

Here is a list of 16 e-commerce websites based on website visits in September 2019.

Nykaa

Year Founded – 2012

Headquarters – Mumbai, India

Business Model – Marketplace

Engagement based on September, 2019

Total Website Visits – 16.65M

Average Visit Duration – 00.01.32

Pages per Visit – 3.54

Bounce Rate – 52.99%

It sells cosmetics and beauty products. They receive more than 15,000 online orders. It also has offline stores. Once consumers “start finding value in verticals, they will move to specialised online stores like Nykaa from the likes of Amazon and Flipkart,” Anand said.

Myntra

Year Founded – 2007

Headquarters – Bengaluru, India

Business Model – Marketplace

Engagement based on September 2019

Total Visits – 35.72M

Average Visit Duration – 00.05.48

Pages Per Visit – 9.67

Bounce Rate – 46.85%

It can help you in reaching to many potential customers. They have ‘multichannel promotion campaigns, social engagement and in-depth analytics’ which can ‘help you understand your customer better’. You will not only be doing business here as well as your brand will be having a promotion. You can also learn from their ‘fashion experts’.

Amazon.in

Year Founded – 2010

Headquarters – Bengaluru, India

Business Model – Marketplace

Engagement based on September 2019 –

Total Website Visits – 344.32M

Average Visit Duration – 00.05.42

Pages Per Visit – 7.07

Bounce Rate – 44.92%

Amazon is a global seller that offers a variety of products. By selling on Amazon, you can reach hundreds of millions of potential customers. Amazon will help you in marketing your products on the global platform.

Flipkart.com

Year Founded – 2011

Headquarters – Bengaluru, India

Business Model – Marketplace

Engagement based on September 2019-

Total Website Visits- 278.65M

Average Visit Duration – 00.05.30

Pages Per Visit – 7.11

Bounce Rate- 46.93%

It sells a variety of products of the best brands to its Indian customers. It helps the seller to reach millions of customers. You can bring more visitors to your product through ‘Product Listing Ads’. To meet the expectations of customers, it always delivers on time.

Snapdeal.com

Year Founded – 2007

Headquarters – New Delhi, India

Business Model – Marketplace

Engagement based on September 2019 –

Total Website Visits – 86.16 M

Average Visit Duration – 00.02.50

Pages Per Visit – 3.78

Bounce Rate – 43.62%

It is an online shopping website that sells budget-friendly products. The advantage of selling products on Snapdeal is that many people would have access to your products and it also provides free training to its sellers. It is also pocket-friendly for sellers, It does have ‘zero registration or listing fees’.

Purplle.com

Year Founded – 2011

Headquarters – Mumbai, Maharashtra, India

Business Model – Marketplace

Engagement based on September 2019 –

Total Website Visits – 3.65 M

Average Visit Duration – 00.04.08

Pages Per Visit – 5.21

Bounce Rate – 38.98%

It is a vertical marketplace that sells cosmetics and beauty products giving customers ‘a personalized customer experience’. They also deliver products to customers within less time. They also claim that their products are 100% genuine. It has a ‘wide range of brands’. For sellers, it provides ‘huge reach’, ‘quick payments’ and ‘hassle-free’ as it claims.

newu.in

Year Founded – 1975

Headquarters – Ghaziabad, India

Business Model - Marketplace

It sells cosmetics and beauty products to its customers. It claims that it has genuine products, directly from brands and it has free shipping for the orders above Rs 499.

Glambot.com

Year Founded – 2012

Headquarters – San Francisco, CA, United States

Business Model – Marketplace

Engagement based on September 2019 –

Total Website Visits – 112.04K

Average Visit Duration – 00.05.34

Pages Per Visit – 10.71

Bounce Rate – 47.39%

It sells cosmetics and beauty products to its customers. You can also sell your makeup product but it must have at least 50% of product remaining. Glambot only accepted the products from particular brands, they had also mentioned the list of the brands on their website. The product must be in a sellable condition.

Poshmark.com

Year Founded – 2011

Headquarters- Redwood City, CA, United States

Business Model – Marketplace

Engagement based on September 2019 –

Total Website Visits – 35.95 M

Average Visit Duration – 00.07.05

Pages Per Visit – 8.68

Bounce Rate – 48.58%

It sells various products to its customers. You can also ‘advertise’ your products on Instagram, Pinterest, Facebook and Twitter which you want to sell. In order to sell your product, you only need to upload a picture of your product and advertise on social media.

Hokmakeup.com

Engagement based on September 2019 –

Total Website Visits – 71.70 K

Average Visit Duration – 00.07.45

Pages Per Visit – 8.82

Bounce Rate – 39.81 %

It is a beauty products oriented website. It sells makeup and beauty products to its customers. You can easily find international makeup brands on hok makeup as per its claim and its products are 100% genuine.

Homeshop18.com

Year Founded – 2006

Headquarters – Noida, India

Business Model – Marketplace

Engagement based on September 2019 –

Total Website Visits – 437.84K

Average Visit Duration – 00.02.58

Pages Per Visit – 4.04

Bounce Rate – 50.75%

Homeshop 18 is a virtual retailing business. The benefit of selling on Homeshop is that many people would have access to your product and it will also bring visibility to your product on HS18 TV channel and your product would not be confined to one location. They will also help in building your brand.

Shopclues.com

Year Founded – 2011

Headquarters – Gurgaon

Business Model – Marketplace

Engagement based on September 2019-

Total Website Visits – 8.27 M

Average Visit Duration – 00.02.15

Pages Per Visit -4.39

Bounce Rate – 59.09%

Shopclues is a marketplace for online shopping. It is known for cheap rated products. It allows you ‘fee registration’ and their seller support is good. The benefits of selling on shopclues are that many people would have access to your product and ‘a fixed payout cycle’.

Paytmmall.com

Engagement based on September 2019

Total Website Visits – 5.62 M

Average Visit Duration – 00.03.47

Pages Per Visit – 4.54

Bounce Rate – 50.55%

It is a shopping platform provided by Paytm. Paytm has a million users that means you might get many visitors for your products. As it claims, it does ‘hassle- free shipping’, and have the ‘fastest payment cycle’. It has also ‘wide reach’. It also provides ‘in- depth insights for business improvement’.

Limeroad.com

Year Founded – 2012

Headquarters – Gurgaon, India

Business Model – Marketplace

Engagement based on September 2019

Total Website Visits- 7.65M

Average Visit Duration – 00.01.07

Pages Per Visit – 1.84

Bounce Rate – 71.17%

Limeroad is an online shopping site that sells clothes and beauty products. You can sell on Limeroad after registering yourself on Limeroad. ‘You can upload any number of products without limits provided these are genuine and fall under the permitted categories in order to sell products on Limeroad.’

Jabong.com

Year Founded – 2011

Headquarters – Gurgaon, India

Business Model – Marketplace

Engagement based on September 2019

Total Website Visits – 1.47 M

Average Visit Duration – 00.03.13

Pages Per Visit – 5.07

Bounce Rate – 42.52%

It is an online shopping site. It sells different products in various categories. As it claims, it is ‘the hottest online fashion destination’. It sells branded products such as Adidas, Dorothy Perkins, etc.

Engagement Data courtesy : http://www.similarweb.com